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Bott and Co Solicitors have used a number of mixed case suppliers over the years. Such suppliers tend to have a multi-media approach to PI claims generation with a heavy television presence and prominent online marketing.
As they supply a mix of case types and as these can often take years to process there is difficulty in trying to establish the financial viability of the work.For Bott the profitability was always marginal and the turning point for us came with the reduction of the RTA portal fees last April. In the absence of a reduction in marketing spend per lead by the supplier this meant a greater acquisition cost was put onto EL/PL cases. We no longer take work from such sources and would like to share our model in the hope it can assist with your decision making.
Now repeat the process by inserting the revenue per EL/PL case you would expect from a post-August 2013 matter, taking into account the EL/PL portal by amending the revenue and case number from section 3. You may also want to factor in a reduction in lock-up, also in section 3.
Before making any decision please include an analysis of the profitability of the RTA supply.