Popular pregnancy and parenting support group, Bounty, shared a staggering 35 million records of personal data relating to 14 million people between 1st June 2017 and 30th April 2018. The personal data shared included the parents’ full name, date of birth, email address, postal address, pregnancy status, whether they’re a first time mum and also the name, gender and date of birth of children.
The data was unlawfully shared with Acxiom (a marketing and profiling agency), Equifax (a credit reference agency), Indicia (a marketing agency) and Sky (a telecommunications company) for the purposes of direct electronic marketing.
If you have previously provided your personal details to Bounty then it is likely that your personal data was sold to these companies for a profit and without your knowledge or authority.
Under Data Protection law you are potentially entitled to receive compensation for the distress caused by Bounty’s breach. To pursue a class action against them, we need you to allow us to fight on your behalf.
We are starting a group legal claim against Bounty and to be successful, we need people to step forward and tell us if they think they have been affected. You can register your interest to join this action by providing your contact details below. We will then be in touch to advise how we will move forward in recovering the compensation we believe you, and mums and dads just like you, rightfully deserve.
Frequently Asked Questions
How much compensation will I receive?
The amount of compensation you receive will depend on the following factors:
i) Whether your particular data was actually shared with third parties;
ii) How much of your data was shared? E.g. was it just your name and email address or was it your name, date of birth, email address, postal address, pregnancy status, whether you’re a first time mum and also the name, gender and date of birth of children.
iii) How many times your data has been shared (Bounty has confirmed that some peoples’ data was shared 17 times).
For the more serious data breaches we anticipate that the compensation will be several thousands of pounds.
What will it cost me?
It will cost you nothing at all to register your interest and receive updates from us. If later on, you join the group class action, then there will be nothing to pay upfront and we will act for you on a no-win-no-fee basis.
How long will it take to receive compensation?
At this stage it’s impossible to say how long the claim will take to resolve – it really depends on how co-operative Bounty are in dealing with people’s claims. If the claims are defended then it is likely that court proceedings would be necessary and that is likely to add many months to the time it would take to complete.
How do I know if I’m eligible for compensation?
At the moment nobody knows for sure whether they are one of the 14 million people who had their data shared with third parties. If you signed up with Bounty in the past then it’s very likely that you have been affected and you should submit your details in order to find out.
Think you may have been affected?
Register your interest to take part in our class action by completing our initial claim enquiry formSUBMIT MY DETAILS