Bott and Co won two prestigious gongs at last night’s Modern Law Awards 2014.
The flight delay compensation specialist law firm were crowned winners in the Client Care Initiative of the Year and Best Marketing Campaign of the Year Award.
The awards took place last night at The London Hilton, Park lane and were hosted by writer, broadcaster and former MP Gyles Brandreth.
Bott and Co has successfully positioned itself as customer service leaders in the legal industry: Their Client First Response team is available for 90 hours per week by phone, email and webchat.
Bott and Co also provides a totally electronic claims process for flight delay clients with automated status updates emailed out when there is progress in their case. The result has been a market-leading 98% customer rating by independent review service Feefo.
Bott and Co developed an integrated communications campaign in response to two landmark flight delay compensation cases heard at the Court of Appeal in May 2014. The campaign targeted six distinct audiences using online and offline tactics and achieved significant national media coverage, including BBC’s The One Show, Watchdog, The Times, The Sun, and The Sunday Express.
The result was a marketing campaign that added value to the business and brand through increasing profitability and self-reliance, allowing the company to recruit more staff at a time when some competitors are scaling back.
The legal landscape is ever changing, but the one constant is that the client should come first, which is why we are so proud to have won this award.
Ann Walter, Client Liaison Manager at Bott and Co, said: “The legal landscape is ever changing, but the one constant is that the client should come first, which is why we are so proud to have won this award.
Here at Bott and Co we’ve made excellent customer service our point of difference. We’re constantly working to find new ways to provide a better service to our clients so we’re honoured to accept this award in recognition of all the hard work of our Customer First Response team over the past 12 months.”
Sam Borrett, Marketing & Communications Manager at Bott and Co, said: “We faced a huge challenge in raising consumer awareness of flight delay compensation given that it is still a relatively new area of law.
With a considerably smaller budget than a lot of our competitors we still managed to secure high volumes of national mainstream coverage and set new claim intake records month on month. Winning this award is a much welcomed recognition of the Marketing team and the work they have done.”
David Bott, Senior Partner at Bott and Co said: “It’s a very humbling experience to be nominated and even more so to actually win. I think this reflects all of the great work that Bott and Co has done since opening its doors in 2001. I am incredibly proud of all the team and the tremendous effort they have put in over the past year.”
Notes to Editors
About Bott and Co
Bott and Co is a specialist consumer rights law firm founded in 2001 by David Bott, Paul Hinchliffe and Gary Froggatt and was one of the first firms to be granted Alternative Business Structure (ABS) status. Based in Wilmslow, Cheshire, the business had a turnover of £11.8m in 2012/13.
- Law Society Excellence Awards 2014 (Shortlisted for Excellence in Client Care)
- Manchester Legal Awards (Small Law Firm of the Year 2014)
- Modern Law Awards (Shortlisted in five categories in 2013)
- Law Society Excellence Awards 2013 (Excellence in Business Development and Innovation and shortlisted for Junior Lawyer of the Year and Excellence in Marketing & Communications)
- Investors in People
- Lexcel Practice Management Accreditation (from the Law Society)
- iLex Employer of the Year (2010)